Rasyonel Kimya Will Be Branded With Quality Production

Rasyonel Kimya is one of the leading companies in the industrial cleaning and maintenance chemicals sector operating in İzmir Atatürk Organized Industrial Zone. General Manager of Rasyonel Kimya, Fatih Altun said that they are an expert company in products that proved their quality by making demos in hundreds of elite companies; “We have been producing in modern norms by reaching excellence in every product and service since our establishment. After long trainings, we create and develop new technologies with our staff consisting of experts in their fields. We offer a completely customer-oriented range of products and services with creative solutions and an ever-expanding vision. High quality production, fast pre-sale and after-sales service, timely deliveries are some of the features that differentiate Rasyonel Kimya from others.” General Manager Fatih Altun says that their company established in 1999 and on production of 3 kinds of products and they are one of 4 companies for 3 years in Izmir Ataturk Organized Industrial Zone. Altun stated that they have been producing cleaning chemicals, technical chemicals and aerosol chemicals for the last 2 years and said; ”We are a company that makes production with 100 percent professional goods. Sectors we address are; industrial enterprises and large factories. We present our product with trained professional sales staff by introducing the product one on one. As a company that constantly renews its technology, we started to produce and sell products that are imported from Europe to our country. Today, we only sell domestically. We manufacture to all the provinces where there is industry in Turkey. For example, Adana, Antep, Aydın, Denizli, Kayseri, Eskişehir, Muğla and such… We have all kinds of documents we need on behalf of institutionalization; We have ISO9001, 14001, 18001 and Ministry of Health permission certificate for hygiene products.”

Fatih Altun stated that the Turkish chemical industry is a sector that develops with physical mixtures. Altun says; “However, the number of companies employing chemical engineers in our country is very small. Therefore, we aim to produce quality products with quality devices and personnel.” Altun said that they had taken the necessary precautions to avoid being affected by the crisis and that is “More work, more work, more work because there is nothing else to do” he says. Altun says; “As we know our business very well, we have more than 1000 customers in industrial establishments. The problems in our sector are the coexistence of other manufacturing sectors and the fact that the companies are disconnected from each other. One of the other problems is inexperience and real manufacturers dealing with fake companies and under-the-counter manufacturers who create a serious unfair competition in the market. This mode of production misleads the right user and causes great damage to the sector. We are having difficulty in convincing our customers who have faced such situations.”


Emphasizing that he has big plans for 2010 and 2011, Altun said, “We will give more importance to the aerosol product that we started to produce at Rasyonel Kimya. Our biggest aim is to export to Azerbaijan and oil producing countries, this was we can increase our sales by approximately 50 percent from today’s figure. In 2011, we want to produce goods to cosmetics sector as well. We need new machines for this production line. Our new products will be shampoo, cream, soap and such. We want to create a brand in Turkey with these products. Our major goal is to develop in our sector and to be a pioneer in this direction.”